Tapping Pricing’s Secret (Pt 1): Story, Symbol, Emotions
Posted on14 Oct 2013
Tagsemotional triggers, Pricing - The Secret Series, Starbucks, Yahoo!, anchoring, YinYang, symbolism, storytelling, price, Picasso, marketing, labels, Harvard Business Review, decisions, arbitrariness
Comments0
Tapping pricing’s secret is a battle over establishing the anchor in the consumer’s mind. Unless we are the ones who set the... Read More