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approaches

Placebo Management (Pt 2): Tapping Emotions

Previously I had indicated that placebo management could impact performance. I recently read Michael Specter’s article, “The Power of Nothing,” in the...
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Eloquence Trumps Honesty in Trust & Likeability Wars

Intuitive approaches often work because we don’t believe they do. Advertising is an excellent example: it influences us because we often believe...
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