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Scientific American

Creative Innovation (Pt 11): Quantification Restricts Creativity

Business prizes quantification; yet, ironically, it restricts creativity and innovation in two ways: Encouraging electrical activity in our brains which restricts idea...
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Memorable Pictures: Unconscious Attractions

Allison Bond’s article, “Haunting Scenes” (Scientific American Mind, November/December 2011 edition), discusses the research of Phillip Isola (Massachusetts Institute of Technology) as...
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