Eloquence Trumps Honesty in Trust & Likeability Wars
Posted on15 Aug 2011
Tagspolitics, eloquence, free will, Harvard Business Review, honesty, Influence, intuition, like, Michael I. Norton, conscious, sales, subconscious, Todd Rogers, trust, truth, unawareness, understanding, 12 Most, advertising, approaches, cognition, cognitive bias
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Intuitive approaches often work because we don’t believe they do. Advertising is an excellent example: it influences us because we often believe... Read More
