Eloquence Trumps Honesty in Trust & Likeability Wars
Posted on15 Aug 2011
Tags12 Most, like, intuition, Influence, honesty, Harvard Business Review, free will, eloquence, conscious, cognitive bias, cognition, approaches, advertising, Michael I. Norton, understanding, unawareness, truth, trust, Todd Rogers, subconscious, sales, politics
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Intuitive approaches often work because we don’t believe they do. Advertising is an excellent example: it influences us because we often believe... Read More
