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Tag

eloquence

Education Bias (Pt 3): Leadership Over Knowledge

An education bias overlooks the profound impact of feelings, emotions and intuition on thinking in choice. Leadership is the most poignant example....
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Eloquence Trumps Honesty in Trust & Likeability Wars

Intuitive approaches often work because we don’t believe they do. Advertising is an excellent example: it influences us because we often believe...
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