People Eat Escargot, Not Snails
Posted on05 Apr 2012
TagsRoget's Thesaurus, taste, The Economist, word choice, words, analogy collection, rational actor theory, behavioral economics, connotations, decisions, emotions, food, phraseology, problem solving
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The research behind behavioral economics is full of emotional solutions to everyday problems. By tapping into the emotional biases behind our decisions,... Read More
