People Eat Escargot, Not Snails
Posted on05 Apr 2012
Tagsconnotations, behavioral economics, decisions, emotions, food, phraseology, problem solving, rational actor theory, Roget's Thesaurus, taste, The Economist, word choice, words, analogy collection
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The research behind behavioral economics is full of emotional solutions to everyday problems. By tapping into the emotional biases behind our decisions,... Read More