People Eat Escargot, Not Snails
Posted on05 Apr 2012
Tagsproblem solving, analogy collection, words, word choice, The Economist, taste, Roget's Thesaurus, rational actor theory, phraseology, food, emotions, decisions, connotations, behavioral economics
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The research behind behavioral economics is full of emotional solutions to everyday problems. By tapping into the emotional biases behind our decisions,... Read More
