Pricing, The Secret
Posted on19 Sep 2013
Tagsanchoring, Dan Ariely, economics, food, Influence, James Surowiecki, neoclassical economics, price, rationale, restaurant, subjective, taste, The Economist, The New Yorker, Tom Sawyer fence painting, values, George Loewenstein, Drazen Prelec, supply and demand, lobster, violins
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The secret to pricing is its arbitrariness, subjectivity. What disrupts this is anchoring, a preconceived benchmark of what should be the price.... Read More
