Pricing, The Secret
Posted on19 Sep 2013
Tagsanchoring, Dan Ariely, The Economist, violins, lobster, supply and demand, Drazen Prelec, George Loewenstein, values, Tom Sawyer fence painting, The New Yorker, taste, subjective, restaurant, rationale, price, neoclassical economics, James Surowiecki, Influence, food, economics
Comments2
The secret to pricing is its arbitrariness, subjectivity. What disrupts this is anchoring, a preconceived benchmark of what should be the price.... Read More