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Newt Gingrich

Change Management Strategy #3: Keywords

Posted on18 Mar 2013

Tagsanchoring, change, Influence, Painting Analogy, personification, politics, resistance to change, strategy, Velten Mood Induction Procedure, words, The Daily Show, Change Management Strategy Series, Democratic Party, Republican Party, Newt Gingrich

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Setting the mood – by talking about change before we announce it – is a change management tactic. Behind this though is...

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