Tapping Pricing’s Secret (Pt 1): Story, Symbol, Emotions
Posted on14 Oct 2013
Tagsarbitrariness, anchoring, decisions, Harvard Business Review, labels, marketing, Picasso, price, storytelling, symbolism, YinYang, Yahoo!, Starbucks, Pricing - The Secret Series, emotional triggers
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Tapping pricing’s secret is a battle over establishing the anchor in the consumer’s mind. Unless we are the ones who set the... Read More
