Tapping Pricing’s Secret (Pt 2): Setting the Stage
Posted on31 Oct 2013
Tagsanchoring, branding, change, emotions, personification, price, product, rationale, relationships, sales, service, storytelling, Pricing - The Secret Series, Play - Pricing Analogy
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Normally, when pricing our products and services, we research the market, compare our features and benefits, consider our margins and then set... Read More
Tapping Pricing’s Secret (Pt 1): Story, Symbol, Emotions
Posted on14 Oct 2013
Tagsanchoring, arbitrariness, decisions, Harvard Business Review, labels, marketing, Picasso, price, storytelling, symbolism, YinYang, Yahoo!, Starbucks, Pricing - The Secret Series, emotional triggers
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Tapping pricing’s secret is a battle over establishing the anchor in the consumer’s mind. Unless we are the ones who set the... Read More
