Change Taste without Changing Anything about the Food
Posted on18 Jul 2011
TagsPepsiCo, presentation, price, problem solving, restaurant, Snacks For A Fat Planet, taste, The New Yorker, utensils, people, ambiance, brain, cooking, feelings, food, Influence, John Seabrook, message, packaging
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This post is similar to my previous post about changing the message by how people feel about the messenger. In the case... Read More
