Alexander Chernev

More Money, Less Thinking

Posted on02 Dec 2013

Tagsservice, service economy, power tools, bounded rationality, Herbert Simon, Alexander Chernev, leadership dark side, simplification, KISS Principle, truth, Thoughts, problem solving, money, leadership, information, Harvard Business Review, convenience food, cognition

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We can make tremendous money when we help people think less. As Alexander Chernev points out in “Customers Will Pay More for...

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