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Bart de Langhe

Five Point Scales Misleading You On Predicting Consumer Behaviors?

Posted on03 Jul 2017

Tagspredictability, linear bias, Richard Larrick, Stefano Puntoni, Bart de Langhe, Statistical Analysis, quantify, math, Harvard Business Review, consumer, cognitive bias, behavioral economics

Comments0

Five point scales show up everywhere. They often mislead people though. It’s especially true when people use them to make predictions. Predicting...

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