Richard Larrick

Five Point Scales Misleading You On Predicting Consumer Behaviors?

Posted on03 Jul 2017

Tagsbehavioral economics, cognitive bias, consumer, Harvard Business Review, math, quantify, Statistical Analysis, predictability, Bart de Langhe, Stefano Puntoni, Richard Larrick, linear bias

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Five point scales show up everywhere. They often mislead people though. It’s especially true when people use them to make predictions. Predicting...

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