Bart de Langhe

Five Point Scales Misleading You On Predicting Consumer Behaviors?

Posted on03 Jul 2017

TagsHarvard Business Review, consumer, cognitive bias, behavioral economics, math, linear bias, Richard Larrick, Stefano Puntoni, Bart de Langhe, predictability, Statistical Analysis, quantify

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Five point scales show up everywhere. They often mislead people though. It’s especially true when people use them to make predictions. Predicting...

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