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Brendan Greeley

Economics, Illogical or Irrational?

Posted on09 Dec 2013

Tagspeople's differences, Stockholm University, Per Krusell, economic models, Brendan Greeley, Bloomberg Businessweek, retailing, rational actor theory, irrational, financial markets, economics, consumer, behavioral economics, assumptions

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Once upon a time, long, long ago, a successful retail executive confided that in college she didn’t do well in economics. She...

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