More Money, Less Thinking
We can make tremendous money when we help people think less. As Alexander Chernev points out in “Customers Will Pay More for... Read More
Kitchens & A Lesson in Problem Solving
Posted on23 Jun 2011
Tagsadvertising, business, business planning, convenience food, cooking, feelings, food, kitchen, marketing, Megan McArdle, merchandising, problem solving, retailing, The Atlantic, The Joy of Not Cooking
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High-end retailers are expecting us to spend more money on our kitchens even though we are spending less time in them. Why?... Read More
People Follow Leaders Not Facts
Posted on20 Jan 2011
Tagspublic relations, mass psychology, intuition, Influence, facts, Edward Bernays, convenience food, authority, relationships, The Economist, Rise of the Image Men
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Intuitive approaches rely upon relationships. They work because relationships are more powerful than any other force when it comes to influencing, including... Read More
