Change Taste without Changing Anything about the Food
Posted on18 Jul 2011
TagsPepsiCo, brain, cooking, feelings, food, Influence, John Seabrook, message, packaging, people, ambiance, presentation, price, problem solving, restaurant, Snacks For A Fat Planet, taste, The New Yorker, utensils
Comments0
This post is similar to my previous post about changing the message by how people feel about the messenger. In the case... Read More
Kitchens & A Lesson in Problem Solving
Posted on23 Jun 2011
Tagsadvertising, business, business planning, convenience food, cooking, feelings, food, kitchen, marketing, Megan McArdle, merchandising, problem solving, retailing, The Atlantic, The Joy of Not Cooking
Comments0
High-end retailers are expecting us to spend more money on our kitchens even though we are spending less time in them. Why?... Read More
Assessing Personalities thru Everyday Discussions (1.0)
Posted on20 Dec 2010
Tagsclothes, Yahoo! Contributor Network, wikipedia, upbringing, rules, Rorschach, PsychCentral, Personality, objective personality tests, music, movies, listen, food, education, cars, books, assessments, About.com
Comments1
Anytime we describe or comment on someone’s personality, we are doing an assessment. Yes, it might not qualify as a formal psychological... Read More
