The Main Reason Why People Like Dislikable People
Posted on16 Jul 2018
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“I don’t understand how someone could like that person!” Ever heard this? Ever said it? The problem is thinking there is a... Read More
Eloquence Trumps Honesty in Trust & Likeability Wars
Posted on15 Aug 2011
Tags12 Most, advertising, approaches, cognition, cognitive bias, conscious, eloquence, free will, Harvard Business Review, honesty, Influence, intuition, like, Michael I. Norton, politics, sales, subconscious, Todd Rogers, trust, truth, unawareness, understanding
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Intuitive approaches often work because we don’t believe they do. Advertising is an excellent example: it influences us because we often believe... Read More
Don’t Like Your Boss, CEO, Owner? Your Job is at Risk
Posted on06 Dec 2010
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People are always looking for ways to ensure their jobs, more so today. As we’ve seen, the people who only focus on... Read More