Three Key Emotional Triggers
Over fifteen years ago, a psychologist shared with me three key emotional triggers in humans: long-term security, novelty of experience and emotional... Read More
People Eat Escargot, Not Snails
Posted on05 Apr 2012
TagsRoget's Thesaurus, analogy collection, words, word choice, The Economist, taste, rational actor theory, problem solving, phraseology, food, emotions, decisions, connotations, behavioral economics
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The research behind behavioral economics is full of emotional solutions to everyday problems. By tapping into the emotional biases behind our decisions,... Read More
Most Influential Book: Roget’s Thesaurus
Someone once asked me, “What are the twenty most influential books in your life?” I listed Roget’s Thesaurus as one. It helps... Read More