Importance Of Documenting Processes And Procedures For Just One Person
Posted on13 Aug 2018
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The importance of documenting processes and procedures shows up much when firms scale. They need many employees to work as one in... Read More
Emotional Triggers In Advertising, Wall Street Journal Case Study
People often saw the series on emotional triggers as personality types. They aren’t. As a result, showing emotional triggers in advertising helps... Read More
Social Media And The Brain, Pulling People’s Triggers
Posted on27 Nov 2017
Tagsbrain, emotional recognition, exhibitionism, narcissists, novelty of experience, security, social media, The Economist
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Many forces influence people. Social media is a big one. Tech firms work hard to keep people on it. To do this... Read More
Next Step to Undermining Truth, Pulling Emotional Triggers
Posted on24 Jul 2017
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As I wrote in a previous post, undermining truth begins with finding a good face and creating a great story. Pulling emotional... Read More
Undermining Truth for Gain, Two Crucial First Steps
Posted on05 Jun 2017
Tagsconfidence, emotional triggers, facts, Influence, leadership dark side, manipulation, personification, security, storytelling, truth, uncertainty
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Undermining truth is easy. What makes it easy is that people like to think truth is rock solid. Facts Are Facts Until... Read More
Faking Confidence At Work Effectively to Secure Success
Posted on29 May 2017
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Almost all people have doubts. They’re what make confidence so appealing, so seductive. It triggers people’s need to remove them. It’s security.... Read More
6 Tips on Getting People to Give Up Privacy to Get Their Data
Posted on13 Mar 2017
Tagsbig data, emotional triggers, narcissists, rewards, security, self-control, social media, The Economist
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Big data can’t live without data. That means it must find ways to get people to give up privacy so it can... Read More
Social Media Dangers We Don’t See But Foretell Its Future
Posted on27 Feb 2017
TagsCBS News, censorship, control, illusion, internet, negative, New York Times, PTSD, security, social media, Time Magazine, Wired, YouTube
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People talk of trolls, fake news and acerbic comments on social media. The presidential election brought these even more to the fore.... Read More
How to Improve Processes by Tapping Their Emotional Drivers
Posted on19 Oct 2015
Tagscertainty, confidence, emotional triggers, power, process management, Scientific American, security, strength, success
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Processes drive business. They help us with change management and organizational cultures. When people think of how to improve processes, they often... Read More
Familiarity Meets Failure Often Without People Knowing Why
When it comes to music, we lean to the tunes we know. When it comes to solutions, we lean to the ones... Read More
