Change Taste without Changing Anything about the Food
Posted on18 Jul 2011
TagsPepsiCo, brain, cooking, feelings, food, Influence, John Seabrook, message, packaging, people, ambiance, presentation, price, problem solving, restaurant, Snacks For A Fat Planet, taste, The New Yorker, utensils
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This post is similar to my previous post about changing the message by how people feel about the messenger. In the case... Read More