Pricing, The Secret
Posted on19 Sep 2013
Tagsanchoring, Dan Ariely, economics, food, Influence, James Surowiecki, neoclassical economics, price, rationale, restaurant, subjective, taste, The Economist, The New Yorker, Tom Sawyer fence painting, values, George Loewenstein, Drazen Prelec, supply and demand, lobster, violins
Comments2
The secret to pricing is its arbitrariness, subjectivity. What disrupts this is anchoring, a preconceived benchmark of what should be the price.... Read More
Increasing Value, Power of Stories
Posted on12 Sep 2013
Tagsrestaurant, anthropology, Paul Pax, David Sax, Antiques Roadshow, Graeme Wood, Bloomberg Businessweek, alcohol, values, The Atlantic, storytelling, quantify, power, perception, food, branding
Comments0
When you go to your next party in which people bring food, alcohol or other contributions, listen for their stories around how... Read More
“Ask Don’t Tell” Inspirational Technique
Posted on19 Dec 2011
Tagschange, change management, cooperation, feelings, morale, motivation, names, power, using names, values
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People feel better about themselves when they feel they have power to effect change in their worlds. One of the best ways... Read More
Strategically Using Compliments in Relationship Building
Posted on18 Nov 2010
TagsStrategic Complimenting Series, values, Talent, sensitivity, relationships, intrinsic, extrinsic, compliments
Comments3
Compliments are an extremely effective way to build morale and relationships. However, they are not as easy to employ as one might... Read More
