Human Lessons from a Bourbon Tornado
Posted on28 Apr 2014
Tagsadaptability, control, humans, learn, objective personality tests, people's differences, standardization, The Atlantic, Wayne Curtis, individual, silver bullet, Buffalo Trace Distillery, bourbon, tornado
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A tornado demolished a Buffalo Trace Distillery’s warehouse miraculously leaving all barrels of aging bourbon undamaged but exposed to the elements for... Read More
Management Tips From Changing Taste Using Stories
Posted on07 May 2012
Tagspolitics, Wayne Curtis, The Atlantic, taste, Talent, T.A. Breaux, storytelling, relationships, presentation, Placebo Management Series, placebo, liquor, intuition, interpretation, interpresonal, Ingvar Kamprad, IKEA, food
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Storytelling plays a valuable role in marketing. It seems though with foods it plays another role. That is one of changing taste... Read More