Change Technique: Personification
Posted on23 Jan 2012
Tagsmanagement, advertising, change, change management, decisions, Ernest Dichter, Sigmund Freud, marketing, merchandising, Personality, personification, Retail Therapy, subconscious, Techniques
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In a previous post, I discussed the rebirth of Freud and the idea that most (if not all) of our decisions are... Read More
