Change Technique: Personification
Posted on23 Jan 2012
Tagsmerchandising, Techniques, subconscious, Retail Therapy, personification, Personality, marketing, management, Sigmund Freud, Ernest Dichter, decisions, change management, change, advertising
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In a previous post, I discussed the rebirth of Freud and the idea that most (if not all) of our decisions are... Read More
