Change Technique: Personification
Posted on23 Jan 2012
Tagspersonification, Retail Therapy, subconscious, Techniques, Personality, advertising, change, change management, decisions, Ernest Dichter, Sigmund Freud, management, marketing, merchandising
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In a previous post, I discussed the rebirth of Freud and the idea that most (if not all) of our decisions are... Read More
Consumer Psychology & Freud’s Rebirth
Posted on29 Dec 2011
TagsThe Atlantic, The Economist, subconscious, decisions, emotions, Ernest Dichter, Sigmund Freud, intuition, irrational, judges, names, online dating, Retail Therapy, retailing
Comments4
There is no place that the revisiting of our unconscious urges are taken more seriously than in retailing. The Economist article “Retail... Read More