Change Technique: Personification
Posted on23 Jan 2012
Tagschange management, Techniques, subconscious, Retail Therapy, personification, Personality, merchandising, marketing, management, Sigmund Freud, Ernest Dichter, decisions, change, advertising
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In a previous post, I discussed the rebirth of Freud and the idea that most (if not all) of our decisions are... Read More
Consumer Psychology & Freud’s Rebirth
Posted on29 Dec 2011
Tagsjudges, decisions, emotions, Ernest Dichter, Sigmund Freud, intuition, irrational, names, online dating, Retail Therapy, retailing, subconscious, The Atlantic, The Economist
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There is no place that the revisiting of our unconscious urges are taken more seriously than in retailing. The Economist article “Retail... Read More
Managing Complainers At Work By Taking A Positive View
Posted on23 Aug 2010
Tagsmedical, venting-wetsuit analogy, Top Gun, The New Yorker, talking cure, Talent, secretary, pressure, Personality, Performance, law, Kenny Loggins, hospice, Sigmund Freud, emotions, Danger Zone, Atul Gawande, anxiety, Josuf Breur
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Employees complain. In most firms that makes them complainers. That makes problems for managers. The key though is managing complainers at work... Read More