Names and Our Unconscious Biases
Posted on29 Aug 2011
Tagsrace, Sendhil Mullainathan, subconscious, The Economist, University of Chicago, University of Kansas, peer review, advertising, branding, connotations, Donna Ginther, emotions, feelings, Influence, intuition, Marianne Bertrand, Massachusetts Institute of Technology, names, New York Times
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Our names unconsciously influence people. We humorously smile at actors who change their names making them more appealing. Yet, some people relate... Read More
