Names and Our Unconscious Biases
Posted on29 Aug 2011
Tagsemotions, Donna Ginther, connotations, branding, advertising, feelings, Sendhil Mullainathan, University of Kansas, University of Chicago, The Economist, subconscious, race, peer review, New York Times, names, Massachusetts Institute of Technology, Marianne Bertrand, intuition, Influence
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Our names unconsciously influence people. We humorously smile at actors who change their names making them more appealing. Yet, some people relate... Read More
