Names and Our Unconscious Biases
Posted on29 Aug 2011
TagsInfluence, University of Chicago, The Economist, subconscious, Sendhil Mullainathan, race, peer review, New York Times, names, Massachusetts Institute of Technology, Marianne Bertrand, intuition, University of Kansas, feelings, emotions, Donna Ginther, connotations, branding, advertising
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Our names unconsciously influence people. We humorously smile at actors who change their names making them more appealing. Yet, some people relate... Read More
