Education Bias (Pt 3): Leadership Over Knowledge
An education bias overlooks the profound impact of feelings, emotions and intuition on thinking in choice. Leadership is the most poignant example.... Read More
Lying About Honesty
We like to believe we’re honest. However, who we are is often quite different from who we think we are; thus, we... Read More
Eloquence Trumps Honesty in Trust & Likeability Wars
Posted on15 Aug 2011
Tagspolitics, eloquence, free will, Harvard Business Review, honesty, Influence, intuition, like, Michael I. Norton, conscious, sales, subconscious, Todd Rogers, trust, truth, unawareness, understanding, 12 Most, advertising, approaches, cognition, cognitive bias
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Intuitive approaches often work because we don’t believe they do. Advertising is an excellent example: it influences us because we often believe... Read More
