Names and Our Unconscious Biases
Posted on29 Aug 2011
Tagsadvertising, branding, connotations, Donna Ginther, emotions, feelings, Influence, intuition, Marianne Bertrand, Massachusetts Institute of Technology, names, New York Times, peer review, race, Sendhil Mullainathan, subconscious, The Economist, University of Chicago, University of Kansas
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Our names unconsciously influence people. We humorously smile at actors who change their names making them more appealing. Yet, some people relate... Read More
