Tapping Pricing’s Secret (Pt 2): Setting the Stage
Posted on31 Oct 2013
Tagsrationale, Play - Pricing Analogy, Pricing - The Secret Series, storytelling, service, sales, relationships, product, price, personification, emotions, change, branding, anchoring
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Normally, when pricing our products and services, we research the market, compare our features and benefits, consider our margins and then set... Read More
