Tapping Pricing’s Secret (Pt 2): Setting the Stage
Posted on31 Oct 2013
Tagsemotions, Pricing - The Secret Series, storytelling, service, sales, relationships, rationale, product, price, personification, change, branding, anchoring, Play - Pricing Analogy
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Normally, when pricing our products and services, we research the market, compare our features and benefits, consider our margins and then set... Read More
Tapping Pricing’s Secret (Pt 1): Story, Symbol, Emotions
Posted on14 Oct 2013
Tagsemotional triggers, Pricing - The Secret Series, Starbucks, Yahoo!, anchoring, YinYang, symbolism, storytelling, price, Picasso, marketing, labels, Harvard Business Review, decisions, arbitrariness
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Tapping pricing’s secret is a battle over establishing the anchor in the consumer’s mind. Unless we are the ones who set the... Read More
