Tapping Pricing’s Secret (Pt 2): Setting the Stage
Posted on31 Oct 2013
Tagsstorytelling, Play - Pricing Analogy, Pricing - The Secret Series, service, sales, relationships, rationale, product, price, personification, emotions, change, branding, anchoring
Comments0
Normally, when pricing our products and services, we research the market, compare our features and benefits, consider our margins and then set... Read More
Tapping Pricing’s Secret (Pt 1): Story, Symbol, Emotions
Posted on14 Oct 2013
Tagsanchoring, arbitrariness, decisions, Harvard Business Review, labels, marketing, Picasso, price, storytelling, symbolism, YinYang, Yahoo!, Starbucks, Pricing - The Secret Series, emotional triggers
Comments0
Tapping pricing’s secret is a battle over establishing the anchor in the consumer’s mind. Unless we are the ones who set the... Read More
