What Consumer Psychology Teaches Us About Problem Solving
Posted on27 Sep 2010
Tagscost-benefit, consumer, competitive, cognition, change, buying habits, business, brain, beverages, anticipatory, Dan Ariely, low-cost, teach, rewards, rationale, psychology, problem solving, price, people, peer pressure, objective, Michael I. Norton, keeping up with the Joneses, intuition, How Concepts Affect Consumption, Harvard Business Review, goal setting, expectations, emotions, drugs, decisions
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We often anticipate and rationalize people’s decisions using a cost-benefit analysis. This perspective frequently leads to erroneous conclusions and restricts problem-solving capabilities.... Read More
