When Best Technology Isn’t Best
Posted on17 Feb 2011
TagsAir Power on the Cheap, alternatives, armed drones, cost-benefit, customized, Harvard Business Review, humans, jet fighters, low-cost, low-tech, military, options, returns, technology, The Economist
Comments0
Sometimes we become enamored with technology for its own sake, automatically assuming that the most advanced technology delivers the best. Since the... Read More
What Consumer Psychology Teaches Us About Problem Solving
Posted on27 Sep 2010
Tagsteach, rewards, rationale, psychology, competitive, cognition, change, buying habits, business, brain, beverages, anticipatory, consumer, How Concepts Affect Consumption, problem solving, price, people, peer pressure, objective, Michael I. Norton, low-cost, keeping up with the Joneses, intuition, Harvard Business Review, goal setting, expectations, emotions, drugs, decisions, Dan Ariely, cost-benefit
Comments0
We often anticipate and rationalize people’s decisions using a cost-benefit analysis. This perspective frequently leads to erroneous conclusions and restricts problem-solving capabilities.... Read More
