What Consumer Psychology Teaches Us About Problem Solving
Posted on27 Sep 2010
Tagsrewards, teach, rationale, psychology, problem solving, price, people, peer pressure, objective, Michael I. Norton, change, anticipatory, beverages, brain, business, buying habits, cognition, competitive, consumer, cost-benefit, Dan Ariely, decisions, drugs, emotions, expectations, goal setting, Harvard Business Review, How Concepts Affect Consumption, intuition, keeping up with the Joneses, low-cost
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We often anticipate and rationalize people’s decisions using a cost-benefit analysis. This perspective frequently leads to erroneous conclusions and restricts problem-solving capabilities.... Read More