What Consumer Psychology Teaches Us About Problem Solving
Posted on27 Sep 2010
Tagsteach, rewards, rationale, psychology, competitive, cognition, change, buying habits, business, brain, beverages, anticipatory, consumer, How Concepts Affect Consumption, problem solving, price, people, peer pressure, objective, Michael I. Norton, low-cost, keeping up with the Joneses, intuition, Harvard Business Review, goal setting, expectations, emotions, drugs, decisions, Dan Ariely, cost-benefit
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We often anticipate and rationalize people’s decisions using a cost-benefit analysis. This perspective frequently leads to erroneous conclusions and restricts problem-solving capabilities.... Read More