What Consumer Psychology Teaches Us About Problem Solving
Posted on27 Sep 2010
TagsHow Concepts Affect Consumption, business, buying habits, change, cognition, competitive, consumer, cost-benefit, Dan Ariely, decisions, drugs, emotions, expectations, goal setting, Harvard Business Review, brain, intuition, keeping up with the Joneses, low-cost, Michael I. Norton, objective, peer pressure, people, price, problem solving, psychology, rationale, rewards, teach, anticipatory, beverages
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We often anticipate and rationalize people’s decisions using a cost-benefit analysis. This perspective frequently leads to erroneous conclusions and restricts problem-solving capabilities.... Read More
