Three Key Emotional Triggers (Pt 4): Novelty of Experience
Posted on06 Jan 2014
Tagsbehavior, cooking, creativity, education, emotions, experience, learn, Personality, security, Thoughts, training, emotional triggers, growth, Three Key Emotional Triggers Series, uniqueness, newness, freshness, travel, young, gardening, novelty of experience, surprise
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The second key emotional trigger I will explore from the aspects of behavior, thought and emotion is growth, formally novelty of experience.... Read More
Change Taste without Changing Anything about the Food
Posted on18 Jul 2011
TagsPepsiCo, presentation, price, problem solving, restaurant, Snacks For A Fat Planet, taste, The New Yorker, utensils, people, ambiance, brain, cooking, feelings, food, Influence, John Seabrook, message, packaging
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This post is similar to my previous post about changing the message by how people feel about the messenger. In the case... Read More
Kitchens & A Lesson in Problem Solving
Posted on23 Jun 2011
Tagsadvertising, business, business planning, convenience food, cooking, feelings, food, kitchen, marketing, Megan McArdle, merchandising, problem solving, retailing, The Atlantic, The Joy of Not Cooking
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High-end retailers are expecting us to spend more money on our kitchens even though we are spending less time in them. Why?... Read More
How Processes Reduce Need for Talent and Its Cost
A CEO of a 150-employee services company made this astute observation: processes reduce need for talent, and thus, reduce labor costs. This... Read More
