Peer-to-peer Marketing Overrated?
Posted on13 Mar 2014
TagsHarvard Business Review, friends, decisions, buying habits, Influence, demographics, homophily, Sinan Aral, peer-to-peer marketing, social media, relationships, marketing
Comments2
Yes, peer-to-peer marketing (P2P) is overrated but still important as long as we understand what what we are buying: just another channel... Read More
