Rise of Self-Censorship
Posted on04 Sep 2014
Tagspeople's differences, disagreeable, muscles, CBS News, homophily, peer-to-peer marketing, problem solving, New York Times, negative, minds, innovation, emotions, creativity, conflict
Comments8
Life requires effort. Just as it’s easy to be inactive and not eat right, it’s easy to associate with people who are... Read More
Personality Types That Share Ads
Posted on11 Aug 2014
Tagsadvertising, extrovert, Harvard Business Review, LinkedIn, marketing, Personality, social media, status, peer-to-peer marketing, big data, Thales Teixeira, target marketing, egocentricity, viral ads
Comments1
I had asked a LinkedIn guru whether he knew of a way to filter profiles based on personality types. He replied, “No.”... Read More
Peer-to-peer Marketing Overrated?
Posted on13 Mar 2014
Tagsrelationships, buying habits, decisions, friends, Harvard Business Review, Influence, marketing, social media, peer-to-peer marketing, Sinan Aral, homophily, demographics
Comments2
Yes, peer-to-peer marketing (P2P) is overrated but still important as long as we understand what what we are buying: just another channel... Read More
