Peer-to-peer Marketing Overrated?
Posted on13 Mar 2014
Tagsbuying habits, decisions, demographics, friends, Harvard Business Review, homophily, Influence, marketing, peer-to-peer marketing, relationships, Sinan Aral, social media
Comments2
Yes, peer-to-peer marketing (P2P) is overrated but still important as long as we understand what what we are buying: just another channel... Read More
