Leadership versus Management and Their Difference
There are endless reads on leadership versus management and their differences. Most references are too technical. They focus on duties, tasks and... Read More
What Consumer Psychology Teaches Us About Problem Solving
Posted on27 Sep 2010
TagsMichael I. Norton, objective, peer pressure, people, price, problem solving, psychology, rationale, rewards, teach, low-cost, change, anticipatory, beverages, brain, business, buying habits, cognition, competitive, consumer, cost-benefit, Dan Ariely, decisions, drugs, emotions, expectations, goal setting, Harvard Business Review, How Concepts Affect Consumption, intuition, keeping up with the Joneses
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We often anticipate and rationalize people’s decisions using a cost-benefit analysis. This perspective frequently leads to erroneous conclusions and restricts problem-solving capabilities.... Read More
