What Consumer Psychology Teaches Us About Problem Solving
Posted on27 Sep 2010
TagsMichael I. Norton, decisions, drugs, emotions, expectations, goal setting, Harvard Business Review, How Concepts Affect Consumption, intuition, keeping up with the Joneses, low-cost, Dan Ariely, objective, peer pressure, people, price, problem solving, psychology, rationale, rewards, teach, anticipatory, beverages, brain, business, buying habits, change, cognition, competitive, consumer, cost-benefit
Comments0
We often anticipate and rationalize people’s decisions using a cost-benefit analysis. This perspective frequently leads to erroneous conclusions and restricts problem-solving capabilities.... Read More
