Technique: Power of Names in Emails
Posted on06 Feb 2012
Comments2
People’s names are extremely powerful. Every day, opportunities to use names present themselves, but we don’t seize them. Names in emails, even... Read More
Change Technique: Personification
Posted on23 Jan 2012
Tagsmanagement, advertising, change, change management, decisions, Ernest Dichter, Sigmund Freud, marketing, merchandising, Personality, personification, Retail Therapy, subconscious, Techniques
Comments0
In a previous post, I discussed the rebirth of Freud and the idea that most (if not all) of our decisions are... Read More
