Technique: Power of Names in Emails
Posted on06 Feb 2012
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People’s names are extremely powerful. Every day, opportunities to use names present themselves, but we don’t seize them. Names in emails, even... Read More
Change Technique: Personification
Posted on23 Jan 2012
Tagschange management, Techniques, subconscious, Retail Therapy, personification, Personality, merchandising, marketing, management, Sigmund Freud, Ernest Dichter, decisions, change, advertising
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In a previous post, I discussed the rebirth of Freud and the idea that most (if not all) of our decisions are... Read More
