Peer-to-peer Marketing Overrated?
Posted on13 Mar 2014
Tagsrelationships, buying habits, decisions, friends, Harvard Business Review, Influence, marketing, social media, peer-to-peer marketing, Sinan Aral, homophily, demographics
Comments2
Yes, peer-to-peer marketing (P2P) is overrated but still important as long as we understand what what we are buying: just another channel... Read More
