Pricing, The Secret
Posted on19 Sep 2013
Tagsfood, taste, subjective, restaurant, rationale, price, neoclassical economics, James Surowiecki, Influence, The Economist, economics, Dan Ariely, anchoring, violins, lobster, supply and demand, Drazen Prelec, George Loewenstein, values, Tom Sawyer fence painting, The New Yorker
Comments2
The secret to pricing is its arbitrariness, subjectivity. What disrupts this is anchoring, a preconceived benchmark of what should be the price.... Read More
Management Tips From Changing Taste Using Stories
Posted on07 May 2012
TagsPlacebo Management Series, Wayne Curtis, The Atlantic, taste, Talent, T.A. Breaux, storytelling, relationships, presentation, politics, placebo, liquor, intuition, interpretation, interpresonal, Ingvar Kamprad, IKEA, food
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Storytelling plays a valuable role in marketing. It seems though with foods it plays another role. That is one of changing taste... Read More
People Eat Escargot, Not Snails
Posted on05 Apr 2012
Tagsphraseology, problem solving, rational actor theory, Roget's Thesaurus, taste, The Economist, word choice, words, analogy collection, food, behavioral economics, connotations, decisions, emotions
Comments3
The research behind behavioral economics is full of emotional solutions to everyday problems. By tapping into the emotional biases behind our decisions,... Read More
Cooperation vs. Self-interest (Pt 2): Context – The Great Influencer
Posted on29 Sep 2011
Tagsassumptions, behavior, collaboration, compliments, context, cooperation, Cooperation vs Self-interest Series, organizational culture, extrinsic, food, Harvard Business Review, Influence, intrinsic, leadership, Lee Ross, management, money, morale, motivation, Performance, pigeonholing, self-interest, Stanford, taste, Yochai Benkler
Comments1
As we saw with pigeonholing and tasting food, context influences us greatly. This extends to people’s inclinations to collaborate. In support of... Read More
Change Taste without Changing Anything about the Food
Posted on18 Jul 2011
TagsPepsiCo, presentation, price, problem solving, restaurant, Snacks For A Fat Planet, taste, The New Yorker, utensils, people, ambiance, brain, cooking, feelings, food, Influence, John Seabrook, message, packaging
Comments0
This post is similar to my previous post about changing the message by how people feel about the messenger. In the case... Read More
