Beauty as Power (Pt 4): Subliminal Influence
Posted on08 Sep 2011
Tagsadvertising, attractiveness, beauty, Beauty as Power Series, employees, feminine, loan applicants, marketing, masculine, merchandising, physical, plaintiffs, power, prisoners, quarterbacks, retailing, subliminity, The Economist
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Beauty’s power often influences us without our knowledge and thus distorts our decisions. In other words, we think we are making them... Read More
Names and Our Unconscious Biases
Posted on29 Aug 2011
TagsUniversity of Kansas, University of Chicago, The Economist, subconscious, Sendhil Mullainathan, race, peer review, New York Times, names, Massachusetts Institute of Technology, Marianne Bertrand, intuition, Influence, feelings, emotions, Donna Ginther, connotations, branding, advertising
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Our names unconsciously influence people. We humorously smile at actors who change their names making them more appealing. Yet, some people relate... Read More
Eloquence Trumps Honesty in Trust & Likeability Wars
Posted on15 Aug 2011
Tags12 Most, advertising, approaches, cognition, cognitive bias, conscious, eloquence, free will, Harvard Business Review, honesty, Influence, intuition, like, Michael I. Norton, politics, sales, subconscious, Todd Rogers, trust, truth, unawareness, understanding
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Intuitive approaches often work because we don’t believe they do. Advertising is an excellent example: it influences us because we often believe... Read More
Kitchens & A Lesson in Problem Solving
Posted on23 Jun 2011
Tagsadvertising, The Joy of Not Cooking, The Atlantic, retailing, problem solving, merchandising, Megan McArdle, marketing, kitchen, food, feelings, cooking, convenience food, business planning, business
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High-end retailers are expecting us to spend more money on our kitchens even though we are spending less time in them. Why?... Read More
