Beauty as Power (Pt 4): Subliminal Influence
Posted on08 Sep 2011
Tagsadvertising, attractiveness, beauty, Beauty as Power Series, employees, feminine, loan applicants, marketing, masculine, merchandising, physical, plaintiffs, power, prisoners, quarterbacks, retailing, subliminity, The Economist
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Beauty’s power often influences us without our knowledge and thus distorts our decisions. In other words, we think we are making them... Read More
Names and Our Unconscious Biases
Posted on29 Aug 2011
TagsNew York Times, Donna Ginther, emotions, feelings, Influence, intuition, Marianne Bertrand, Massachusetts Institute of Technology, names, connotations, peer review, race, Sendhil Mullainathan, subconscious, The Economist, University of Chicago, University of Kansas, advertising, branding
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Our names unconsciously influence people. We humorously smile at actors who change their names making them more appealing. Yet, some people relate... Read More
Eloquence Trumps Honesty in Trust & Likeability Wars
Posted on15 Aug 2011
TagsTodd Rogers, approaches, cognition, cognitive bias, conscious, eloquence, free will, Harvard Business Review, honesty, Influence, intuition, like, Michael I. Norton, politics, sales, subconscious, advertising, trust, truth, unawareness, understanding, 12 Most
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Intuitive approaches often work because we don’t believe they do. Advertising is an excellent example: it influences us because we often believe... Read More
Kitchens & A Lesson in Problem Solving
Posted on23 Jun 2011
Tagsbusiness, The Atlantic, retailing, problem solving, merchandising, Megan McArdle, marketing, kitchen, food, feelings, cooking, convenience food, business planning, The Joy of Not Cooking, advertising
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High-end retailers are expecting us to spend more money on our kitchens even though we are spending less time in them. Why?... Read More
