Tapping Pricing’s Secret (Pt 1): Story, Symbol, Emotions
Posted on14 Oct 2013
Tagsmarketing, emotional triggers, Pricing - The Secret Series, Starbucks, Yahoo!, YinYang, symbolism, storytelling, price, Picasso, labels, Harvard Business Review, decisions, arbitrariness, anchoring
Comments0
Tapping pricing’s secret is a battle over establishing the anchor in the consumer’s mind. Unless we are the ones who set the... Read More
Euphemisms: Preferring Illusions to Reality
Posted on02 Feb 2012
Tagslabels, compensation, connotations, definitions, euphemisms, food, George Orwell, glass, illusion, Jack Nicholson, cognitive dissonance, Making Murder Respectable, phraseology, reality, sensitivity, The Economist, Tom Cruise, vanilla words, word choice, words, 1984, A Few Good Men
Comments4
Words have power, not only in their definitions but also, more importantly, in their connotations. The article, “Making Murder Respectable,” from the... Read More
Style Trumps Content Once Again
Posted on15 Dec 2011
Tagsassessments, attraction, attractiveness, beauty, confidence, content, effectiveness, Harvard Business Review, Influence, intuition, labels, Midwestern State University, outcome, perception, style, subconscious, Talent, Timothy DeGroot, voice
Comments2
My August 15, 2011 post, “Eloquence Trumps Honesty in Trust & Likeability Wars,” discussed how style affects our assessment of talent. Now,... Read More
Labels Influence Our Evaluation of Content
Posted on25 Apr 2011
Tagssecurity, Influence, knockoffs, labels, manufacturers, Marijn Meijers, Netherlands, packaging, politics, presentation, Rob Nelissen, ideas, status, subconscious, subjective, symbolism, Talent, The Economist, Tilburg University, trust, art, clothes, content, flag, I've Got You Labelled
Comments0
Designer labels encourage us not only to believe that the wearer has status but also trustworthiness, talent and many other positive attributes.... Read More
