Change Technique: Personification
Posted on23 Jan 2012
TagsErnest Dichter, advertising, change, change management, decisions, Sigmund Freud, management, marketing, merchandising, Personality, personification, Retail Therapy, subconscious, Techniques
Comments0
In a previous post, I discussed the rebirth of Freud and the idea that most (if not all) of our decisions are... Read More
Consumer Psychology & Freud’s Rebirth
Posted on29 Dec 2011
Tagsjudges, decisions, emotions, Ernest Dichter, Sigmund Freud, intuition, irrational, names, online dating, Retail Therapy, retailing, subconscious, The Atlantic, The Economist
Comments4
There is no place that the revisiting of our unconscious urges are taken more seriously than in retailing. The Economist article “Retail... Read More
