When Best Technology Isn’t Best
Posted on17 Feb 2011
Tagscost-benefit, The Economist, technology, returns, options, military, low-tech, low-cost, jet fighters, humans, Harvard Business Review, customized, armed drones, alternatives, Air Power on the Cheap
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Sometimes we become enamored with technology for its own sake, automatically assuming that the most advanced technology delivers the best. Since the... Read More
What Consumer Psychology Teaches Us About Problem Solving
Posted on27 Sep 2010
TagsMichael I. Norton, decisions, drugs, emotions, expectations, goal setting, Harvard Business Review, How Concepts Affect Consumption, intuition, keeping up with the Joneses, low-cost, Dan Ariely, objective, peer pressure, people, price, problem solving, psychology, rationale, rewards, teach, anticipatory, beverages, brain, business, buying habits, change, cognition, competitive, consumer, cost-benefit
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We often anticipate and rationalize people’s decisions using a cost-benefit analysis. This perspective frequently leads to erroneous conclusions and restricts problem-solving capabilities.... Read More
